![]() This most recent deal illustrates what BRAND SYNERGY GROUP does best, creating innovative marriages between well-known brands and celebrities for major visibility. Over the course of more than 20 years, the extensive list includes the Jay-Z hanger tour with AT&T (formerly Cingular), Justin Bieber & Justice, Mariah Carey & Comcast, Ne-Yo & Coca-Cola, Fall Out Boy & Procter & Gamble, Eric Clapton & AT&T (formerly SBC), Linkin Park & MLB, and Cee Lo Green & Duracell, just to name a few. Past relationships involved working with an endless list of top celebrities and Fortune 500 brands. ![]() Brand Synergy Group, a brand-focused entertainment company, announces the company’s most recent “marriage” between celebrity and worldwide corporation: a star-powered collaboration between Rihanna and NIVEA Global, connecting the two iconic brands to promote NIVEA‘s 100 th birthday.īSG founder and CEO Jeff Straughn has a keen skill-set in forging successful unions.
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